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Tag: "SEO"

What Social Signals Do Google & Bing Really Count?

Both Google and Bing have added many social search features over the past year. There’s also been talk about using “social signals” to help rank regular search results. But are either of the major search engines actually using those social signals to rank regular search results? A bit, they tell me. In particular, your stature [...]

Joining the DoFollow movement

Would you be surprised to know that, with all the talk about DoFollow, that it is not a tag in a website’s code? DoFollow is, in fact, a term that represents something that is not present on a link to a specific URL – the “nofollow” tag.

Nofollow is a tag that simply tells search engines not to crawl, or notice, a link on a page. There are several reasons you would want to use a nofollow tag, such as with paid links (which Google frowns upon) or links to major sites that do not need a lot of boost in their link building efforts, like Google itself.

The reason that many people choose to use nofollow for other links on their site is for fear of giving up the prized “link juice” to other sites, possibly lowering their Google Page Rank. And while it is true that some sites are penalized because they have too many links, the real issue is when your site starts to look like a link farm with all links, and no content. Most sites can safely be DoFollow simply by having a balance of content and links.

What really happens if you fail to update your blog for weeks?

The title to this post is not mine but rather an article from another blog that I read. I have been worried about this myself because I have always blogged part time and most of the time the job that pays the bills get in the way. I have also started several blogs for a particular topic and lost interest. In some cases it would be a year before I added a new post. As I was trying to answer this question on the effects of neglecting your blog, I came across this article which went into depth on the effects of missing in action on the blogsophere.

Don’t forget the alt tag for your images

I did not mean to overkill and go back to the importance of designing your website with your visitor in mind but I stumbled into something that I thought I should write about. I read some time back an article by someone who seemed to have authority on Search Engine Optimization (SEO). Although my memory [...]

Make your visitors happy with internal linking

Unless you were trying very hard to avoid information you will likely have heard of Google’s PageRank algorithm. Essentially PageRank measures how many hypertext documents are linking to a page and uses this to calculate the value of that page. So to make it in the crowded space that is the internet, you will need [...]